Nivea’s New Head Tells Rihana-You Are Bad For Business

:::There seems to be no love lost between Nivea’s new head honcho Stefan Heidenreich
and Rihana, at least when it comes to his company.
Heidenreich publicly expressed disapproval with the skin care line’s decision to have the
sexy star singer and actress as the face of the brand’s 100th anniversary, by
saying ”Rihanna is a no-go,” according to The Daily Mail.
Speaking further, “I do not understand how to bring the core brand of Nivea in conjunction
with Rihanna. Nivea is a company which stands for trust, family and reliability,” and added
that the singer’s ads shot last year should have never aired. Does this imply Ri-Ri lacks
those attributes? You be the judge of that.
Not one to let sleeping dogs lie, Ri-Ri had a little something to say quite expectedly about
all this, too—well, kinda.
She posted a headshot of Heidenreich on her Twitter with the caption, “No caption
necessary.” Lol.

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